Lars Lee-Potreck worked internationally in energy and telecommunication markets. Before joining Siemens Lars worked for various startups in Europe and in the Silicon Valley in executive roles for Product Management, Marketing, Business Development. Lars key ability is to understand market and customer challenges and transferring those into business value propositions. This creates customer value and enables the customer to successfully master digital transitions and disruptive technologies. In recent years Lars worked in the energy market around metering, EV, energy management, IOT, and analytics.