Michael Perschke

Michael is the CEO of Automobili Pininfarina GmbH, curator and creator of a new paradigm of sustainable luxury starting with the first and most powerful EV hypercar ever built: Battista. Combining 89 years of design heritage with outstanding technology and supported by a team of world-class leaders at the pinnacle of the automotive industry, Michael has been able in just one year to turn a lifelong dream into a reality launching the first and most powerful Pininfarina branded EV hypercar at the Geneva Motor Show this year.

Before being appointed CEO of Automobili Pininfarina, Michael outperformed in many different landscapes of the automotive industry, building up a strong sales, strategy and luxury background and outstanding brand and team building abilities.
At Automobili Pininfarina, he has been able to combine all this with an extraordinary visionary approach that is meant to disrupt the automotive industry making sustainability finally appealing to luxury car buyers.