Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Panel

Truck Charging: Accelerating the Transition to Electric Freight

As electric trucks move from pilots to large-scale deployment, the industry faces new challenges around charging infrastructure, interoperability, and customer experience.

Join experts from across the eMobility ecosystem as they discuss how software, roaming and partnerships are enabling the next phase of truck adoption in Europe. Expect practical insights from those building and operating the charging networks that will power the future of freight transport.

MASTERCLASS: ISO 15118-20: From Future Outlook to 2027 Reality: Advancing standards for electric vehicle communication

Full session details coming soon — check back shortly!

End-to-End-Validation and ISO 15118-20

Full session details coming soon — check back shortly!

‍

Keynote

Inside AppSpark: how AMPECO turns internal ideas into Marketplace products

Constantin Popov, Senior Product Manager for Marketplace and Integrations at AMPECO, on AppSpark: an internal competition that spanned 200 AMPECO employees across the world and challenged them to propose Marketplace apps. Twelve teams reached the final and pitched everything from session fraud detection and predictive maintenance to arcade games for drivers waiting on a charge.Topics covered: how the competition ran and what came out of it, which ideas the jury rewarded and why, how AMPECO decides what to build itself and what to bring a partner in for, and a first look at the winning concept.

Keynote

Unlocking value through consolidation

European charging is entering consolidation, and scale is becoming the main value driver as good locations grow scarce. EY-Parthenon count over 1,000 high-power charging operators in the EU-27 today, 34 of them active in more than one country, and expect that last group to settle at five to ten. Gianluigi Indino and Julien Drevon take the deal from the buyer's side of signing day: protecting business continuity before chasing synergies, turning two CPMS platforms into one without a bad cutover, and converting size into margin that actually reaches the P&L. They draw on EY-Parthenon's work across major European CPO transactions to explain why synergy value becomes harder to track exactly as the integration succeeds, and what keeps it visible. The session closes on their seven commandments for a successful integration.

‍

Panel

The Evolution of EV Charging as a Parking Operator

Parking operators are no longer just hosting chargers. They are becoming energy infrastructure managers, whether they planned to or not. Regulation like the EPBD is setting hard deadlines, while grid constraints and unpredictable utilisation are forcing a rethink of what "profitable charging" actually means at scale.

This panel brings together operators managing this transition across hundreds of sites, alongside the European Parking Association's view of where regulation is heading, to talk candidly about smart charging, new revenue models, and what running a multi-site charging portfolio really looks like today and in the future.

Keynote

Open Charging Ecosystem 2.0: From Interoperability to Intelligent Energy Operations

The first phase of the open charging ecosystem focused on connecting vehicles, chargers, platforms, payment systems and roaming networks. As charging infrastructure grows, openness must also extend to energy management and day-to-day operations.

This session explores how digital tools, energy storage and intelligent energy management can help operators address grid constraints, improve infrastructure utilization and manage charging sites more efficiently throughout their lifecycle.

‍

Architecting Agility: Managing VUCA in the Open Smart Charging Ecosystem

As the EV infrastructure sector pivots toward a unified, open smart charging ecosystem, technical execution faces unprecedented VUCA challenges (Volatility, Uncertainty,Complexity, and Ambiguity). This session explores the critical intersection of technical interoperability and strategic agility. It provides a practical roadmap for engineers, developers, and product leaders to design resilient frameworks that support "Collaboration at Scale," ensuring that multi-partner networks remain stable, adaptive, and scalable under operational pressure.

Why 1% CDR Errors Can Destroy Your Margins

A single faulty charging data record (CDR) can set off a chain reaction across the value chain, delaying invoicing, complicating reconciliation, and creating disputes, credit notes, and manual interventions.

While most errors originate upstream in session data, billing rules, or system integrations, their impact is often felt downstream in finance operations and partner relationships.

This session explores how seemingly small data quality issues can drive significant operational costs at scale, and what the industry can do to reduce margin leakage and improve trust across the ecosystem.

The dashboard was green: a post-mortem from production

Keynote

Keys to multinational compliance: the CPMS perspective

Regulatory compliance in EV charging naturally happens across multiple aspects: technical, fiscal, data, energy and operational. This requires a platform architecture that positively impacts P&L and overall development speed for multi-country CPOs. Discover how AMPECO responds to the fast pace of change in the regulatory, compliance, and standards environment.

Keynote

AC is here to stay: A Dutch case study on building a smarter, DBFMO powered charging infrastructure

The next phase of e-mobility will require more than simply adding charging capacity. As EV adoption accelerates, the challenge is to build infrastructure that can scale sustainably, work within increasingly constrained energy systems and deliver value over the long term. The question is no longer simply how to charge faster, but how to build smarter. Velian, drawing on over 14 years of experience and with a network of over 17,551 charge points across the Netherlands, makes the case that AC charging is here to stay.This session opens with a brief look at why AC remains the operational backbone of everyday charging for businesses, real estate, fleets, and governments in the Netherlands.From there, we explore why a DBFMO (Design, Build, Finance, Maintain, Operate) approach makes long-term AC investment work. This model removes investor risk by owning the full infrastructure lifecycle, with zero upfront investment required.Three examples from Velian's own network illustrate the benefits of this model in practice:• Managing grid congestion challenges at scale, as the Dutch electricity network is increasingly strained• Circularity in charging hardware, through refurbishment and return programs that extend asset lifespan and reduce cost• Operational excellence, reflected in 99% uptime across a nationwide networkAttendees will leave with a practical, field-tested framework for evaluating AC investment models. Whether you're a CPO, investor, fleet operator, or policymaker, this session offers a grounded Dutch perspective on building a resilient, long-term AC charging ecosystem.

Panel

Follow the Money: Payments Across the EV Charging Landscape

As charging networks scale across CPOs, sub-operators, fleets, and home charging, payments and settlement are becoming as complex as the technology itself. As this complexity grows, financial infrastructure becomes a genuine driver of efficiency and scale - not just a back-office function. This session brings real operator experience to how financial services can support growth across different business models, and what that looks like as the industry matures.

Live Demo

Mercedes AMG GT4 x Alpitronic HYC1000 HP Dispenser showcase

Mercedes AMG x Alpitronic HYC1000 showcase - charging up to 600 kW

Panel

Collaboration at Scale: Building the heavy-duty charging ecosystem together

The transition to electric heavy-duty transport depends on more than charging infrastructure. It requires close collaboration across the entire ecosystem.

This panel brings together representatives from across the heavy-duty charging ecosystem to explore how collaboration is turning complex industry challenges into scalable solutions for commercial fleets.

From financing and infrastructure to fleet operations and charging management, the discussion will highlight the partnerships, interoperability, and shared responsibilities needed to make heavy-duty charging reliable, scalable, and commercially viable.

Join us for a practical conversation on what it really takes to build an ecosystem that enables the next generation of electric transport.

Smart Charging and Beyond: How Battery-Integrated Charging Boosts Business Models

The rapid expansion of electric mobility is creating new opportunities beyond simply powering vehicles. Battery-integrated charging combines ultra-fast EV charging with intelligent energy management, unlocking new revenue streams while reducing dependence on costly grid upgrades. By decoupling charging performance from grid connection capacity, battery-buffered charging enables flexible energy use, peak shaving, demand optimization, and participation in energy markets. Battery-integrated charging is evolving into an intelligent energy hub, connecting vehicles, buildings, storage, renewable energy, and the grid to create scalable and economically sustainable charging ecosystems.

This transforms charging infrastructure into a strategic business asset, creating additional value through smarter energy management, improved grid interaction, and future-ready business models.

‍

Panel

Seamless, Reliable, Secure: The Plug&Charge Reality Check

Charging convenience remains a persistent gap in the EV driver journey. This panel puts Plug&Charge to the test, bringing together perspectives from across the ecosystem: an eMSP, an OEM, a CPO, and the trust authority behind the technology. Together they examine what's really behind the promise of Plug&Charge: a smoother, more convenient charging experience, a level of reliability that's reshaping driver expectations, and a security model built to protect both drivers and operators from fraud. The panel unpacks what's already working at scale, what challenges remain, and where the ecosystem goes from here.

Sharing Renewable Power Sources with “Shared Charging” Public Power Island Systems

A Funded Project that develops the required systems, methods and operations, and models their impact on the user acceptance of BEV’s as well as on the power grid, is currently being conducted in the south off Austria. A group of 13 scientific institution and industrial partners is preparing for a full scale demonstration in 2028. This demonstrator should show the feasibility of fully localized and renewable energy sources for electro-mobility, thereby fully de-coupling the most common mobility needs from the energy grid. The project aims to enable this technology for public and semi-public proliferation, at shopping centers, railway station, and public parking facilities, as well as for employee parking at larger companies. Through modularization and cost driven architecture, the system should bring us very close to equip each parking slot with a cost efficient BEV charging option. Advanced, self-learning and need driven power distribution algorithms will charge BEV’S within the boundary conditions of renewable energy, while still satisfying the customer requirements.

‍

In conversation with MFG: what it actually took to build the UK's largest ultra-rapid network

MFG EV Power runs more than 2,000 ultra-rapid bays across nearly 600 forecourt sites, close to 12% of the UK’s ultra-rapid charging capacity. Martin Symes sits down with AMPECO CRO Stefan Ivanov to trace how that was built: a deliberately narrow strategy, the £2.5 billion acquisition of 337 Morrisons forecourts, and what running charging on a forecourt actually demands. The conversation then turns to the gap Martin sees between what a driver experiences on a single UK network and what the same driver meets across Europe, where hundreds of operators and hundreds of different processes still arrive at the charge point. Expect the version with the caveats intact, including why he thinks MFG’s route into this market would be hard for anyone to repeat today.

Keynote

Migration, Unfiltered: Lessons From 300,000 Chargers

Most CPOs decide to migrate long before they say it out loud. Mariana Mota and Charlie O’Donoghue are usually in the room when that conversation starts. Between them they have seen enough of these projects to answer the question that matters. What goes wrong, and what do the operators who get it right do differently?They cover the signals that tell you you’ve hit a ceiling, and the work that happens before any contract exists. They explain why timelines depend more on your team than on your vendor. And they show how a migration becomes a chance to purge what isn’t working instead of porting it forward.

Panel

Is the CPMS Becoming a Commodity?

As the EV charging industry matures, charge point management systems face an inevitable question: are we heading toward commoditisation, or does meaningful differentiation still exist?

This panel brings together independent eMobility consultants to explore what's becoming table stakes versus where real competitive advantage might still live.

Far From Finished – The Blueprint for Next-Gen Infrastructure Scale

The first generation of EV charging focused on expanding network coverage and reducing range anxiety. The next generation is about something far more complex: building resilient, high-throughput energy infrastructure capable of supporting fleets, megawatt charging and growing grid demands.

In this session, Wulf explores how charging networks are evolving from standalone charging points into intelligent energy hubs, combining dynamic power management, local energy storage and advanced software orchestration to unlock the next phase of e-mobility growth.

Interoperability – ISO 15118-2 and -20 ( TLS 1.2 and TLS 1.3)

ISO 15118-20 changes what TLS is for. Under ISO 15118-2, TLS was only required when Plug&Charge authentication was used. For most sessions it was optional, and plenty of implementations treated it that way. ISO 15118-20 mandates mutual TLS 1.3 for every charging session, with OCSP on both sides, and AFIR makes that binding for new and renovated public chargers from January 2027. That is the right direction: authenticated, encrypted communication stops being an add-on and becomes the baseline. It also means TLS is now a first-class interoperability surface, and much of the industry is meeting it for the first time.

Hubject sees that surface from an unusual position — operating the PKI the ecosystem trusts, running interoperability projects with OEMs, charger manufacturers and CPOs, and running the “EVSE_CHECK_ISO2_PNC” certification programme. What that perspective keeps showing is that the failures sit in TLS and certificate handling far more often than in application logic.

This session shares that catalogue as the questions implementers keep asking, and the answers testing gives. Can ISO 15118-20 certificate management be handled over OCPP 1.6? Do SECP256R1 certificates work in a -20 session? How do you handle private and public PKIs simultaneously? How many root certificates must be maintained in each trust store? A lot of upcoming interoperability issues can already be foreseen — let's stop them before they spread.

For developers, testers and architects on either side of the connector — so the ecosystem doesn't rediscover the same handshake failures charger by charger, EV by EV.

The future of Smart Charging is End-to-End — without End-to-End lock-in

Smart Charging is evolving from a local charging process into a more complex energy ecosystem connecting vehicles, charging infrastructure, buildings, devices, grids and energy markets. As this ecosystem creates more value, collaboration, interoperability and modular architectures become essential for scaling. The keynote explores how End-to-End responsibility can be combined with customer choice — enabling open ecosystems without creating lock-in effects.

Panel

Critical connections: cybersecurity, trust and resilience in Europe's charging infrastructure

As the charging infrastructure becomes more connected, data-driven, and critical to Europe’s transport and energy systems, ensuring its resilience against cyber threats is no longer only a technical concern. It is a prerequisite for consumer trust, operational continuity, and the secure deployment of public and private charging networks.

This panel will bring together experts from industry, institutions, and the cybersecurity community to discuss how Europe can strengthen the protection of EV charging infrastructure while supporting innovation and scale-up. Speakers will explore the evolving cyber risk landscape, the implications of new EU regulatory requirements, and the practical steps needed to secure hardware, software, communications, and operations across the charging value chain. The discussion will also address how industry, policymakers, and cybersecurity specialists can work together to build a common approach to resilience. By connecting policy, technology, and market perspectives, the session will attempt to provide a clear view on what is needed to ensure that charging infrastructure remains secure, reliable, and trusted as it becomes a core component of Europe’s clean mobility transition.

ACDER Service: Scalable Grid Integration of EV/EVSE enabled by ISO 15118-20 Amd. 1 Document

This session explains how ISO 15118-20:2022/Amd 1:2026 closes the missing communication link between AC bidirectional charging and grid-code-compliant operation. It introduces the AC_DER_IEC and AC_DER_SAE service models, examines national grid-code requirements, and traces how these requirements are communicated through OCPP 2.1 and ISO 15118-20 to the vehicle’s onboard inverter. It concludes with a practical validation architecture showing how charging communication and electrical grid response can be tested together.

Keynote

Scale fast, stay efficient, keep customers happy: lessons from 60,000 charge points

Scale fast, stay efficient, keep customers happy. Easy to say, harder to execute. Andreas Strand, CEO of Wattif EV, shares lessons from scaling across multiple European markets. From building destination charging across different segments to integrating and migrating large charging portfolios, Wattif has grown to more than 60,000 charge points in just a few years. He is then joined on stage by CTO Øystein Tomassen to look at how a CPO builds an operating model that delivers at today’s scale and is ready for the next stage of growth.

In conversation with EDRI: what large-scale CPOs really need to scale across Europe

Running a charging network in one market is a business. Running one across Europe is a different job, and the difference is rarely the chargers. Arjan van der Eijk sits down with AMPECO CEO Orlin Radev to talk about what scaling actually demands of a large CPO: rising fiscalisation and regulatory complexity across markets, the operational realities behind uninterrupted service, and what a software platform has to do to keep growth from breaking operations. He also covers what a large CPO actually needs from its software platform, and which capabilities have mattered most as the network has grown.

EVenture Extreme: 3,000 km to the North Cape in January

In January 2026, a DKV Mobility team drove electric from Ratingen to Norway's North Cape, a 3,000 km journey through freezing temperatures, limited daylight, and remote terrain where charging decisions mattered.

This session brings the expedition team on stage to share what they learned about cross-border roaming reliability, cold-weather range reality, and the mental shift required when your next charge point is 200 km away or so.

Attend this session to find out what worked, what didn't, and what extreme journeys reveal about EV infrastructure readiness.

Panel

Women in Charge: Beyond the Charge

Charging is no longer just about plugging in a car. As e-mobility converges with energy, software, AI and the grid, the charging experience is becoming smarter, more connected and increasingly integrated into the wider energy ecosystem.

But there are still fundamental challenges to solve today. For an EV driver travelling across Europe, why can finding and using a charger still be surprisingly complicated?

Starting with the realities of cross-border charging, roaming and interoperability, this discussion explores what happens when mobility, energy and technology truly converge, and how that could reshape the charging experience by 2030.

Bridging the Gap: Integrating Predictive E-Truck Route Planning into the Open Smart Charging Ecosystem

Scaling heavy-duty EV adoption requires seamless collaboration between fleet operators, charging networks, and energy providers. In this session, we explore how Libergy's AI-driven route and charge planning combines charge point, pricing, and vehicle data to optimize public and semi-private charging for e-trucks. As a provider-neutral platform — no vehicle OEM, no CPO, no energy supplier — we show why an interoperable ecosystem is the foundation needed to guarantee reliable charging away from home depots and achieve TCO parity with diesel. For charge point operators, this also means more predictable, bookable demand. We will share practical insights and aggregated experience from our ongoing pilots with logistics operators running e-trucks in long-haul transport.

The Future of EV Charging Credentials: Security, Sustainability and Intelligent Assistance

Secure chip technology and seamless customer experience are converging fast. In this session, Tim Gantumur and Andrea Cavalensi unpack how MIFARE DUOX and Intelligent Assistance solutions are being built to work together, combining advanced credential security with seamless service offerings.

Fireside chat with Wattif: Andreas Strand and Øystein Tomassen

Andreas Strand and CTO Øystein Tomassen stay on stage with Andrey Tzekov to go further into the operating model behind the numbers. The conversation covers what had to change as Wattif absorbed portfolio after portfolio, which parts of the operation they deliberately kept small, and what they would build differently starting today.

OCPP as a Native RabbitMQ Protocol: Scaling to 1 Million Chargers on an Open-Source Message Broker

Every big CPO deployment — with smart charging, roaming, price-responsive scheduling, dynamic load management, and soon V2G — is, underneath, a messaging problem: hundreds of thousands of chargers holding persistent connections, with control messages that must reach entire fleets reliably and within seconds when energy prices or grid signals change. Yet most platforms still handle OCPP through custom gateways and closed middleware, so every manufacturer, CPO, and CSMS provider rebuilds and maintains the same integration layer alone.

We took a different route: we made OCPP a native protocol of RabbitMQ. Starting from the battle-tested architecture of RabbitMQ's Web MQTT plugin scalling to millions of connections (one can read read their blog post about MQTT), our open-source plugin lets EV chargers connect directly to the broker, with OCPP messages translated and exposed natively over AMQP. Backend services in any programming language simply consume from queues — inheriting RabbitMQ's routing, mutual TLS, monitoring, and horizontal scalability without another proprietary gateway in the middle.

This session shares what we learned building the plugin in Erlang: adapting an existing protocol plugin, handling connection deduplication across a cluster, terminating mutual TLS for OCPP Security Profile 3 why BEAM-style concurrency is a natural fit for fleets of devices that never disconnect and how to undergo OCA certification for it. We will show how the architecture supports real charging workloads — including integrating multiple variables like the day-ahead price, weather and sun, grid signals and user departure schedule, naturally fitting inside a message broker.

The connection to this year's theme is clear: an open smart charging ecosystem cannot scale if the foundational OCPP layer is not distributed. By moving charger connectivity into proven open-source messaging infrastructure, this project offers a reusable, secure, certifiable,  vendor-neutral foundation that hardware manufacturers, CPOs, CSMS providers, and energy companies can build on.

Build the Machine, Don't Do the Work

One year ago, AMPECO rebuilt software development around a simple principle: instead of using AI to help engineers work faster, build a machine that does the work. Today, every line of AMPECO's code is written autonomously by an AI "factory", with no human at the keyboard. A good specification goes in, working code comes out, and engineers review and give feedback until it is ready for release.The results: 7× more features shipped, around 80% fewer bugs, and daily releases, with the same team.AMPECO co-founder and CTO Alexander Alexiev walks through what the factory looks like from the inside, how the roles of engineers and QA changed, and why the pattern was never really about code. The same machine now runs legal, finance and customer-service work, and through CoOperator AI it is coming to charging network operations themselves.No programming background required.

Keynote

Breaking grid bottlenecks: Safe and Low-cost Ultra-fast Charging via DC BESS

Grid connection is the binding constraint on ultra-fast charging across Europe. Capacity upgrades are costly and time-consuming. Alexander Wieler shows how DC-coupled battery storage lets a site run ultra-fast charging on a small grid connection and what the first deployments in the Netherlands and Italy have shown.

RFID 2.0: Rethinking Security in EV Charging

Today's RFID cards in EV charging authenticate with static identifiers that anyone can clone in seconds, a security model that fails the RED Directive and cannot scale across roaming networks. This session introduces nextGen RFID: certificate-backed RFID cards that bring PKI-grade authentication to the same tap-and-charge experience drivers already know. The design is built for collaboration at scale: it eliminates the need for bilateral secret-sharing between CPOs and eMSPs, enabling secure roaming through shared root certificates and protocol-level interoperability rather than proprietary agreements. Certificate validation, offline fallback, and revocation all rely on open standards already adopted by the ecosystem. The session will walk through the technical architecture, the layered security implementation levels (from identifier-only migration up to fully distributed certificate authorization), and the cross-stakeholder migration path needed to bring this to production across Europe and beyond.

Keynote

Paid by the Mile Every young industry counts the wrong number for a while. Charging counted kilowatts; fleets will count cost per kWh.

Early-stage industries tend to organise themselves around a single number. It is usually a proxy for scale or reach, it is usually easy to count, and for a while it does work: it directs capital, creates urgency, and builds something where nothing existed. Railroads counted miles of track. Digital mapping counted coverage. Charging counts kilowatts.

The number stops being the right one, and usually later than anyone notices. Two companies were paid by the mile to build the first railroad across America, so they laid miles: sharp curves, thin ballast, temporary trestles, and in Utah two grading crews that passed each other and kept building in opposite directions, because ground no train would use still paid. Much of the line was rebuilt before it could carry freight.

Charging's freight is now arriving — megawatt charging, autonomy and fleet electrification, and not in sequence. Mobility consumes roughly a quarter of world energy use and most of it moves on roads. Even at two times the efficiency of combustion, close to a tenth of all final energy demand will end up flowing through charging infrastructure. Almost none of it does today.

Public car charging was the right place to start, because the mission was legible: one vehicle type, one dwell pattern, one business model, visible to everyone at once. It is a real need and it will matter for decades. Fleet and logistics is not a harder version of it. It is a different structure. Charging becomes an input cost inside a business that runs on delivery windows, the missions multiply across a single yard, the number that closes a deal becomes cost per kWh against a mission profile rather than kilowatts installed, and the binding constraints stop being digital and turn physical: a grid connection that will not grow for three years, or a depot that is already full.

This talk argues that the industry now needs a way to describe what a site is for, its mission profile, not only how its chargers talk to each other. It looks at how computing, mobile networks and data centres met the same challenge earlier, and closes with what this industry can only solve together — knowing that everyone in the room, ABB E-mobility included, is here to make money. To grow, we need to get the unit economics right and generate cashflow.

You will leave able to say what a depot is for in terms the whole chain can price — operator, OEM, utility, software vendor — as a mission profile and the cost per kWh it implies. That description does not exist yet. It should.

Keynote

How INDIGO goes BIG on EV charging?

INDIGO operates more than 7,000 charge points in France and 2,300 in Belgium, has rolled out the same integrated model in Switzerland, and is heading for Spain next. Claude Muller, who leads the group's e-mobility activity across Europe, sets out how a parking operator scales EV charging into a business of its own, and what that ambition asks of the organisation behind it.

‍

Our Plug and Charge Experience: An EMSP Perspective

Sharing our experience adopting Plug and Charge from an EMSP perspective. Celebrating industry developments which have enabled interoperability and widespread use of the feature. Looking at the current and future state of Plug and Charge, the role it may play in the public EV charging industry and the technical solutions we can implement today to accelerate adoption.

Keynote

V2G Scale-Up: Success factors and market leaders to win the race

Gain insights during this session into the critical components and success factors for building V2G Business Models. From the Charge Point to Energy Market Integration, learn the drivers behind building lasting, scalable solutions.

Going BIG in Belgium: building an integrated EV charging model

INDIGO now runs 2,300 charge points in Belgium, operating the charging inside its own car parks rather than leaving it to a third party. Pierre Labie of AMPECO interviews Claude Muller, who leads the group's European charging activity, together with Philippe Vranckx, CEO of INDIGO Belgium, on what carried over from INDIGO's other markets, what had to be built locally, and what a driver notices.

Invite Only

Hubject Poolside Chat

By invite only

‍

Networking Event

Official Networking Event

Festival of eMobility

‍

In conversation with Sainsbury's Smart Charge: delivering a trusted charging network as a grocery retailer, and what it actually takes

Richard Hackforth-Jones leads product and operations for Smart Charge, Sainsbury's ultra-rapid EV charging network. Charles O'Donoghue asks him why Sainsbury's, as the UK's second largest grocery retailer, chose to build and run the network itself. The conversation traces how a customer-first approach shapes what Smart Charge chooses to prioritise, from the fundamentals of running a simple and reliable network, to adapting to meet evolving customer needs. It closes on what charging at supermarkets does for the business behind the chargers, not just the drivers using them.